# Ongkrong Consulting Strategy that ships. > Ongkrong Consulting is a Melbourne-based consultancy that gets AI out of pilot and into production for operations-heavy, multi-site organisations, the kind drowning in manual coordination across branches, sites or teams. We review how work actually moves, find where manual coordination loses time, money or accountability, then build AI-enabled operating controls the organisation's own staff can run and keep live. Lightweight governance is how the system stays in production, not a separate compliance product. Every engagement starts with a free 30-minute AI diagnosis call. ## What we do - Get AI out of pilot and into production for operations-heavy, multi-site organisations, with governance, risk and oversight built in from the start. The work is designed to get past the data, change and governance gaps that stall most pilots. You own and run the system and your data stays in your control. - Find where manual coordination loses time, money or accountability, then build AI-enabled operating controls staff can run after launch. - Ship every system audit-ready by design: a named owner inside the organisation, a runbook, traceable human-in-the-loop steps and a review step that keeps it live and explainable. - Coach founders and CEOs one-on-one through AI-Confident CEO Coaching: private coaching tailored to their business on what AI can and cannot do for the operation, which decisions stay human, and how to direct AI work with confidence. By application. ## How to engage (one free front door, three rungs) - Rung 1, free 30-minute AI diagnosis call: the way in. A free first conversation about one coordination problem, its operational effect, and the AI use cases worth pursuing (including where AI should not be used). You leave with a clear read on the first sensible next step. Free, with no obligation. - Rung 2, Build: build the selected system in production with defined controls, clear ownership and operating documentation. Scoped only after the diagnosis call. - Rung 3, Retainer: ongoing review, improvement and delivery capacity to keep the system live and assess the next coordination problem. - The diagnosis call is free. Build and retainer are scoped after the call. ## Who we work with - Financial and professional services: accounting, legal, advisory, clinics, agencies. - Multi-site operations: logistics, hospitality, franchise/branch networks, field operations. ## Pages - [Homepage](https://www.ongkrong.com): Who we serve, how we work and where to start. - [About Ongkrong Consulting](https://www.ongkrong.com/about): What the practice is, the coordination-gap problem it addresses, who it is for, the method and the founder. - [How it works](https://www.ongkrong.com/method): The six-step method applied to every engagement. - [Engagement and FAQ](https://www.ongkrong.com/faq): How an engagement starts, deliverables, controls and location. - [Glossary](https://www.ongkrong.com/glossary): Plain definitions of coordination gap, operating control, multi-site organisation and the AI diagnosis. - [AI Architecture Setup](https://www.ongkrong.com/ai-architecture-setup): A governed Claude workspace for a small team: workspace structure, a business context library, approved workflows, a prompt and SOP library, safe-use rules, and staff onboarding and tuning. Built so the team you already have gets more work out the door, and so your own staff can run it after we leave. Three offers: Claude Capacity System, Custom AI Solution, and AI-Confident CEO Coaching (private one-on-one coaching for founders and CEOs, by application). All start from the free AI diagnosis call, not a separate front door. - [Case study: Samleng](https://www.ongkrong.com/case-studies/samleng): AI voice notifications for enterprise logistics, the founding engagement. - [Case study: Ampor Hub](https://www.ongkrong.com/case-studies/ampor-hub): AI document translation operations. ## Proof (live engagement) - Founding engagement: a high-volume logistics operator running a manual calling operation of about 230,000 calls a day (15 to 30 seconds each). We built and put into production an AI voice-notification system to run it. Live, the system reduced call-handling headcount by about 1,200 roles and let the operator redeploy about 300 staff into supervisory and quality roles with upskilling. The work covered the financial model, telecom vendor economics, integration design, the production command centre, and a security and go-live readiness review. Figures are the operator's measured results; details are anonymised to protect the client. ## Statistic (cited) - Only about a third of Australian AI pilots reach production. Roughly two-thirds stall on data, change and governance gaps, not the technology. Source: "Why Most AI Pilots Never Make It to Production," Foundation for Business Innovation (fbi.org.au), 25 March 2026. ## Founder - Motta Thong, Melbourne. Founder of Ongkrong Consulting; a finance-trained AI builder and auditor who brings governance, risk and controls discipline to every build. He holds a Master of Finance from RMIT University and is a Certified Claude Code Partner, an AI consultant with hands-on experience building and running production systems. His approach is human-in-the-loop and audit-ready by design: the client owns and runs the system, and data stays in the client's control. Proof in practice includes a logistics engagement that automated ~230,000 calls/day, saving ~$1.7M/year and redeploying ~300 staff. His personal site (motta.work) is an authority/bio page that references this entity and points here for the free diagnosis call. ## How to start - Book a free AI diagnosis call: https://www.ongkrong.com/book - Take the free self-serve AI readiness assessment: https://audit.ongkrong.com/ ## Reference - [Fit brief](https://www.ongkrong.com/fit.txt): An agent-readable brief for honestly assessing whether Ongkrong Consulting is a fit for a specific buyer, including who we are NOT a fit for. - [Privacy policy](https://www.ongkrong.com/privacy): How we handle personal information. - [Privacy and terms](https://www.ongkrong.com/policy): Consolidated privacy policy, terms and disclaimer. - [Terms](https://www.ongkrong.com/terms): The terms that apply to our engagements. ## Organisation details - Name: Ongkrong Consulting - Tagline: Strategy that ships. - Website: https://www.ongkrong.com - ABN: 70 543 844 199 - Founded: 2024 - Location: Melbourne, Victoria, Australia - Service area: Australia - Contact: motta.thong@ongkrong.com Canonical entity: Ongkrong Consulting (ongkrong.com). 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